Ayodhya tourism boom may create 150,000-200,000 direct and indirect jobs

Ayodhya tourism boom may create 150,000-200,000 direct and indirect jobs



The opening of the Ram Mandir in Ayodhya could lead to creation of 150,000-200,000 direct and indirect jobs in the temple town and surrounding towns and cities in the next 4-5 years, estimates by human capital management platform Betterplace show.

“That apart, a possible rise in construction activity in the region – due to expansion by hotel chains, apartment units, healthcare facilities, and other infrastructure development – could lead to addition of another 50,000-100,000 temp jobs in the region in the next few years,” said Pravin Agarwala, cofounder and group chief executive of Betterplace.

Sectors such as hotels, hospitality, tourism, food and beverages, daily essentials, personal care products, healthcare, banking, and construction will drive demand for manpower as the region is expected to turn into a hotspot for religious tourism, economists and job market experts said.

Betterplace’s estimates are based on an annual estimated footfall of 50 million people in the next few years.

Immediate job creation is estimated at between 10,000-30,000 with expected inflow of 100,000-200,000 tourists a day in the next few months.

Consumer goods companies and food service chains are increasingly strengthening their presence in the area, creating more employment opportunities, as they see Ayodhya as a branding and marketing hotspot.”Ayodhya will become a major pilgrimage centre and will receive millions of people every year. This will provide opportunities for creativity and creating new consumers,” said Sanjiv Mehta, former CEO of HUL.Yeshab Giri, chief commercial officer, staffing & Randstad Technologies, at HR services firm Randstad India, said the inflow of tourists is leading to an increased consumption demand for bottled water, snacking products, refreshment drinks, etc.

“These brands are also leveraging this opportunity to sample new products,” Giri added.

BFSI is expected to be another big recruiter. “…banks come up with ATMs and then set up small branches,” said Sachchidanand Shukla, group chief economist at L&T.



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Author: Shirley