Cello World operates in a rapidly growing consumer segment and has better financial ratios than its rivals. While a smaller market share for writing instruments is a challenge for the company, having a diversified portfolio and protecting margins can help it continue the outperformance.
At a time when existing investors of privately held firms are looking to take their money off the table at the earliest opportunity, pen maker Cello World has scripted a different story with its recent initial public offering (IPO). Big backers of the company, including private equity and venture capital funds, have chosen to stay invested even as the counter witnessed fresh demand from new investors. And when existing investors who are sitting
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