This initiative may bring to mind Netflix‘s recent crackdown on password sharing.
Netflix has asserted that its new policy has proven effective and contributed to increased company profits.
Yet, Disney’s strategy extends beyond curbing account sharing.
The company is in the process of acquiring full ownership of Hulu by purchasing the remaining stake held by Comcast.
In light of this development, Disney intends to introduce a new subscription that combines Hulu and Disney+.
While Iger did not specify a precise timeline for the launch, he said: “We remain on track to roll out a more unified one-app experience domestically, making extensive general entertainment content available to bundle subscribers via Disney+.”
As of now, Disney+ boasts 112.6 million subscribers globally, with a significant influx of new members from international regions.