GenZ: Growth, competitive pay top priority for GenZ to stay in a job

GenZ: Growth, competitive pay top priority for GenZ to stay in a job

Bengaluru: GenZ prioritizes professional growth and competitive pay over other workplace considerations for continuing in their current jobs, according to the findings of a survey by Adobe.

As many as 46% respondents ranked ‘no clear path for promotion’ as the number one reason for leaving a job, closely followed by ‘less than satisfactory pay’ (43%), according to the ‘Future of Workplace’ study by the US software company shared exclusively with ET.

Nine in 10 GenZ workers (93%) are eager to grow, not only in impact but up the corporate ladder to the C-suite.

As emerging technologies like Generative AI become more commonplace, GenZ is also excited about its use at the workplace with 91% saying they feel prepared for their employer to adopt the technology in everyday work.

Further, regardless of whether their workplace has implemented guidelines on Gen AI, 81% of respondents admitted to having tried using the technology to aid in their work.

GenZ is also hungry for mentorship and seeks out career development opportunities – 91% said they believe a workplace mentor is crucial for their career. However, just 76% reported having a mentor at work. Also, 42% cited ‘lack of transparency about the future of the business and company’ as a factor to leave jobs while 39% rated ‘work not interesting enough to make an impact’ as a reason. About 37% of the respondents cited ‘not enough talent development programmes to acquire new skills’ as a factor.The study delved into the career motivations and workplace expectations of GenZ workers. It surveyed over 1,000 GenZ early career starters working at medium to large-sized companies in India.

“Gen Z’s readiness to embrace emerging technologies, passion for meaningful work, and hunger for inclusive, value-driven workplaces are propelling organisations to adopt changes that will help shape the modern workplace and move them into a new era of growth,” said Prativa Mohapatra, managing director at Adobe India.

Generation Z, often abbreviated as GenZ, refers to the demographic cohort that comes after the millennial generation. It generally includes individuals born from the mid-1990s to the early 2010s. This generation is often characterised by its upbringing in a digital and interconnected world, having grown up with easy access to technology, social media, and the internet.

Companies, too, are pulling out all the stops to engage with GenZ employees.

At edtech unicorn Simplilearn, more than half the workforce comprises GenZ professionals. The company is focusing on encouraging cross-functional collaboration, providing them with a line of sight for career advancement and facilitating inter-departmental mobility. Flexibility in work arrangements and a purpose-driven approach that outlines their career progression are highly attractive to this generation, said Krishna Kumar, founder of Simplilearn.

For a generation that has grown up constantly connected and technologically advanced, working with cutting-edge technologies is vital to further their careers, said Santosh TK, director of talent acquisition, Dell Technologies. The company has rolled out GenNext, an employee resource group that specifically targets GenZ, and focuses on professional growth, skill development and community engagement.

The onus is on organisations to develop a flexible career model and clearly define career paths, as well as provide a flexible but firm work policy to better engage with GenZ at the workplace, said Rajul Mathur, consulting leader – work and rewards India, WTW.

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Author: Shirley