If you have never heard of Percy Pig then you really have to question where you have been living for the last 28 years, because that’s how long this M&S institution has been around for now.
It would be hard to imagine when the bosses at M&S were brainstorming a new chewy sweet in the shape of a pig’s head they quite foresaw just how successful it would be.
But the rise of Percy has been phenomenal with sales of excess of £10,000,000 between June 2009 to 2010.
Not stopping at sweets, M&S expanded to include Percy Pig fruit juices, chocolates, biscuits, cakes, muffins, ice cream, dessert sauces and this year saw the launch of the first advent calendar.
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And the pig entrepreneur has even gone global, with his sweety face being chewed on by people in Germany, Canada and Australia.
If pigs could be knighted he would surely be first in line – sort it out Prime Minister.
So with Christmas upon us M&S are going even more Percy Pig loco and has launched a number of Christmas snacks and feasts built around Percy.
These include giant Percy Pig toy, Percy biscuits, Percy trifle, Percy cake, Percy Christmas log and even a Percy pizza.
However the one that has been the talk of the town is the Percy Pig “Percymas Pie”.
As someone who has never tasted a mince pie I thought trying a Percymas Pie would be my first venture into a new world of Christmas indulgence.
Aimed presumably at children I also believed it would be a first gentle step into the mince pie world, however I could not have been more wrong.
The box of four “pies” looked delightful. In a red Christmas snowy filled box the little happy pig sits smiling at you through the plastic covering.
Described by M&S as “pastry with a layer of fruity filling. Percy Pig flavour sponge and pink fondant icing, hand finished with a Percy Pig sweet” the treat was priced at a reasonable £2 for four.
Once home I removed the packaging and began to peel off the metal casing and I was pretty impressed with how good it looked, along with the classic original sweet on top.
Taking my first bite it was pleasant enough but then this huge wave of deep confusion came over me as I struggled to understand what I was actually eating.
“Was this really a mince pie? Was this what everyone had been arguing about all these years? Was I now a mince pie fiend?”
I have to be honest, it was a bit of a tough eat. Not because of the texture, which is lovely, but the chewy sweet on top kind of gets in the way.
Once I finally finished the “pie” I began to ponder on my tasting experience, and it was then I realised.
This was not a mince pie at all, but rather a Bakewell tart!
So if you fancy a Percy Pig “Bakewell tart” get yourself down to your local M&S. The kids will love them, but the adults maybe not so much.