“This is a really important tip when it comes to applying any skincare product. If you apply it to damp skin the absorption is so much better.”
Doing this incorrectly could even result in an unpleasant “bumpy” rash.
She continued: “The technique actually matters. So when you’re applying your moisturiser you want to apply it along the direction of hair growth.
“This is important because if you apply in the opposite direction you end up plugging your hair follicle, which can lead to a bumpy rash like this, which is called folliculitis which essentially is an infection of the hair follicle.”