Investment decisions: How the loss-aversion bias is impacting your investment decision making

Investment decisions: How the loss-aversion bias is impacting your investment decision making


Imagine you stop at your favourite café daily to grab a cup of coffee on your way to office. Usually, you walk out of the café and enjoy your coffee right away. One day, on your way, you just drop the cup. Thankfully, you don’t stain the clothes, but you lost your coffee. You might spend the entire day thinking about it. If you consciously consider the benefits of your normal morning coffee, your emotions would rarely be as extreme. The



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Author: Shirley