Liquid Death recently sold Tony Hawk skateboards with his own blood in them, and now they’ve gone one step further.
The non-alcoholic drink provider has announced an exclusive team-up with Jackass legend Steve-O.
But he isn’t just promoting the still, sparkling and flavoured goodness of Liquid Death, he’s quite literally sold pieces of himself to the company for promotion.
Steve-O has “tethered his soul” to a limited edition run of voodoo dolls with the beverage company, using his real hair as a base for the magic.
Each of the voodoo dolls has been activated by a real witch doctor named Mystic Dylan. And, theoretically, everything you do to your doll, Steve-O will feel.
The “all-natural, plastic-free” voodoo doll isn’t cheap, though – it retails for £135 and will come in limited supply, so if you want to get involved with the mysticism, you should get yours right now.
Steve-O himself also spoke out about how incredibly odd it is to put his own hair into a voodoo doll and sell it.
He said: “I’d be lying if I said this doesn’t creep me out, but I love Liquid Death so much, I said f**k it!”
Travis Barker, the drummer from Blink-182, previously released his own bizarre Liquid Death tie-in: an enema kit.
In reference to the pop-punk band’s 1999 album Enema of the State, Barker confirmed fans could use a signed, Travis Barker-branded enema kit to give themselves an at-home procedure.
What on earth are they going to do next?