“The increase in women applicants indicates a growing demand for women professionals across industries, as companies tend to experience heightened activity during the festive season, especially in sectors like e-commerce, retail and hospitality,” the report said.
The festive season saw active participation from leading companies like Bajaj, Axis Bank, Paytm, Flipkart and Reliance, which offered attractive incentives to secure top talent and boosted hiring for various roles like sales, marketing, finance, HR and business development.
According to apna.co, the platform witnessed a substantial increase in employer engagement from July to September 2023, with 78,000 new employers joining the platform, a significant rise from 42,000 in 2022.
This growth was accompanied by a notable increase in job postings, reaching 2,13,000 compared to 1,70,000 in the same period in 2022, it added.
“We’ve observed a significant rise in women applicants and changing job seeker preferences over the past year,” apna.co founder and CEO Nirmit Parikh said. “Looking ahead, we anticipate further transformations in the employment landscape as we continue to empower professionals and bridge the gap between job seekers and employers,” he noted.