Lush social media: why the beauty brand is abandoning social platforms

Beauty brand Lush has today quit social media across all 48 countries it operates in. This is the reason why.

It might be a beauty brand, but Lush is no stranger to standing up for what it believes in, from plastic packaging, to animal cruelty, to trans rights. This time, the brand is taking on social media — by leaving it completely.

From today, November 26, Lush will be shutting down its Facebook, Instagram, TikTok, and Snapchat accounts across all 48 countries it operates in. Why? To protest the numerous safety issues on social media platforms.

“In the same way that evidence against climate change was ignored and belittled for decades, concerns about the serious effects of social media are going largely ignored now,” the company said in a press release.

While the Australian branch of Lush made this announcement last week, the UK branch made similar announcements back in 2019, leaving Facebook and Instagram due to algorithms. However they did return during the pandemic in 2020.

After ex-Facebook employee Frances Haugen blew the whistle on many morally dubious company practices, Lush again decided it was time to leave — a huge decision considering how much modern companies rely on social media for marketing.

“We at Lush don’t want to wait for better worldwide regulations or for the platforms to introduce best practice guidelines, while a generation of young people are growing up experiencing serious and lasting harm,” stated the company.

Lush CEO, Mark Constantine, also released a statement, saying he’s “not willing to expose my customers” to the harm of social media.

“I’ve spent all my life avoiding putting harmful ingredients in my products. There is now overwhelming evidence we are being put at risk when using social media.”

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Author: Shirley