MAFS star Martha Kalifatidis‘ topless selfie sparks Holds Boob Tape sales


The reality star posted a racy video to Instagram that has earned one company six figures in the hours since.

Martha Kalifatidis has revealed her secret to wearing an outfit with a plunging neckline – earning one business more than $15,000 in the hours after posting about it.

The reality star took to Instagram on Wednesday night to share she was getting ready for a night out, revealing she planned to go topless underneath an oversized blazer for a “sexy” look.

To protect her modesty Martha strapped up her breasts using boob tape from Hold, which also sponsored the video.

“It actually feels like swimwear, it’s so stretchy and nice and smooth,” Martha said of the tape.

She also demonstrated how to use the tape in a follow-up video wearing nothing but the $25 product and high-waisted pants.

“If you’ve never seen boob tape don’t freak out as this is very normal,” she said of the look, before putting her blazer over the top.

“It is more comfortable than a bra, you don’t have anything weighing around your neck or your shoulders.”

Hold also sells nipple patches which Martha said was a must as she had “nearly ripped my nipple off” when using other brands of tape in the past.

In the hours since Martha posted the video the Aussie brand has seen a massive spike in customer interest.

“When she posted we saw over $15,000 in sales,” Hold founder Mathieu Mariole told news.com.au on Thursday afternoon, less than 24 hours after the video went live.

“We were overwhelmed with the support. It is so exciting to know our product will help so many, especially now that everyone is heading out again.”

Mr Mariole said Martha had been the “ideal” spokesperson for the brand as she was “so comfortable with her body”.

“We love that Martha is so confident as that embodies everything that we are and what we want our customers to feel,” he said.



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