Synopsis
Emerging from a social media engineered branding crisis that most companies would love to avoid before an IPO, Honasa Consumer — owner of Mamaearth — is finally going through the listing process. The company posted an INR24 crore profit in the last quarter, but that comes right before the IPO. How does the company look based on numbers?
How do you judge an IPO that states in its red-herring prospectus that it is raising money to advertise and create awareness about its products? Most of us would be sceptical because the purpose of raising money through IPOs is usually for long-term capex or sometimes for meeting working capital requirements. But Honasa Consumer, the parent company of Mamaearth, which operates in the beauty and personal care (BPC) space, wants to set aside
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