Mamaearth: The unbecoming story of Mamaearth’s IPO: how social media giveth, and taketh away

Mamaearth: The unbecoming story of Mamaearth’s IPO: how social media giveth, and taketh away


Ghazal Alagh and Varun Alagh, founders, Mamaearth; credit: ET Tech

Synopsis

Call it due to too much ‘armchair analysis’ but the damage to Mamaearth’s brand image before its IPO has been done. Ghazal Alagh responded on behalf of Mamaearth on the ‘astronomical valuations’ chatter but was it too late? Nevertheless, it has left many questions for the company, the market fraternity on social media, and for other companies planning to list.

Can a group of people gang up on social media and derail an IPO? Three years ago, most of us would have answered this in the negative. But these are different times. US gaming retailer Gamestop’s case — where retail investors came together through Reddit and other platforms to create a short squeeze that led to losses for a hedge fund — was a precursor to what social media can do to stock prices for small and upstart companies. If you think that

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Author: Shirley