More students of 2024 batch in role call at manufacturing companies

More students of 2024 batch in role call at manufacturing companies

India’s manufacturing giants in sectors such as automobile, engineering, steel, consumer goods, and energy are hiring aggressively— with many increasing their intake by 15-30% from the Class of 2024 — to fuel their ambitious expansion plans, officials from nearly a dozen companies told ET.

This is in stark contrast to one of the toughest placement seasons in recent memory faced by students at the country’s top B-schools and engineering institutes as the technology sector — the biggest recruiter of white-collar talent — has cut fresher hiring amid macroeconomic uncertainty.

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Tata Steel, Maruti Suzuki, Larsen & Toubro, JSW Group, Dabur, Vedanta, Schneider, and RPG, among others are boosting their entry-level pool with young tech-savvy talent who have a strong understanding of new-age consumers, top executives at these companies said

Going beyond IITs, IIMs
The intake will extend beyond the top IITs and IIMs to Tier 2 and Tier 3 institutions, they added.

“Young minds are often up-to-date with the latest trends and technologies, possess a strong understanding of digital tools, and can contribute effectively towards digital transformation initiatives,” said Dilip Pattanayak, chief human resources officer at JSW Group. The company plans to hire about 2,000 freshers, including 1,600 graduate engineer trainees (GETs).

“Hiring young fresh talent provides opportunities of reverse mentoring for the leaders with whom these talents work,” Pattanayak added.

Engineering major L&T plans to recruit more than 2,700 fresh graduates from top institutions such as IITs and NITs, said C. Jayakumar, executive vice president & CHRO.


Expansion strategies
Campus hiring leads to subsequent development of future leaders, he said. “It also contributes to optimizing the overall staff cost, maintaining a youthful workforce, and shaping a well-balanced manpower structure,” he added.

Tata Steel will hire about 700 graduates across campuses. “This is a significant increase over 2023 given our future growth plan,” said a company spokesperson.

“Global and other macroeconomic challenges haven’t impacted our entry-level hiring. We are actively looking for fresh talent to support our expansion strategies.”

Maruti Suzuki India, the country’s largest carmaker, plans to hire nearly 1,400 candidates – mostly from the IITs and NIT.

“The number of people being hired has increased over 20% from last year,” said Rajesh Uppal, CIO & MEB – HR, IT, Safety & DE at Maruti Suzuki. He attributed it to growing business needs, including capacity expansion, wider product range and adoption of new age technologies.

Understanding new-age customers
Consumer goods maker Dabur India is set to increase campus hiring by around 10-15%.

“With the entry of Gen-Z or the ‘online’ generation in the customer base, it’s imperative that we reach out to these customers in their own specialised way,” said ED-HR Biplab Baksi.

Supratik Bhattacharyya, Chief Talent officer, RPG Group, said: “Our freshers hiring numbers have more or less been constant as in the past few years and is a key feeder to talent pipeline.”

Schneider Electric, a global leader in energy management, is focusing on India as a global talent hub with annual campus hiring numbers growing three times since 2021, said Binu Philip, CHRO, Greater India Zone.

“We are hiring in India for India and for the world,” said Philip. “We hire across diverse domains including data analytics, digital services, data science, cybersecurity, R&D, among others.”

Diversified conglomerate Vedanta will hire about 1500-1800 from 2024 batch of Tier 1 institutes including IIMs and IITs, said Madhu Srivastava, CHRO.

ITC, which recruits about 90-100 graduates from top tier management and engineering institutes every year, plans to maintain its hiring of fresh talent at similar levels as last year.

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Author: Shirley