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PhonePe: PhonePe’s stockbroking foray raises questions. But peers, analysts can’t overlook its USP.

   September 6, 2023
PhonePe: PhonePe’s stockbroking foray raises questions. But peers, analysts can’t overlook its USP.


Rahul Chari and Sameer Nigam, co-founders, PhonePe during the launch of ‘Share(dot)Market’ under its subsidiary PhonePe Wealth Broking.

Synopsis

According to experts, while the stockbroking space is crowded, by providing a one-stop solution for payments, investments, and more, PhonePe aims to solidify its position as a comprehensive financial services provider. Existing players believe that if PhonePe wants to stand out, it must prioritise innovation and user experience.

After Paytm, another digital payments and financial services company has taken the leap into the stockbroking world. Fintech unicorn PhonePe, owned by Walmart, has recently launched its stockbroking platform Share.Market under its subsidiary PhonePe Wealth Broking. In a media statement, PhonePe announced that Share.Market will provide quantitative research, a reliable tech platform, and competitive pricing, thereby fostering a customer-centric

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Author: Shirley