Porsche becomes the first sportscar brand in India to launch its used car business.
Porsche India on Wednesday introduced its pre-owned car service program Porsche Approved. At an event in Kochi, the German sportscar brand under the Volkswagen AG umbrella launched the program and delivered the first car to the customer. This marks the entry of the German brand into a segment where other luxury car manufacturers such as BMW and Audi have already entered. However, Porsche becomes the first sportscar brand in India to launch its pre-owned car service program.
Porsche India’s brand director Manolito Vujicic said that the used car segment has huge potential to grow and by entering this segment, Porsche aims to stay on Indian roads for many years to come. Combined with the huge growth potential in the used car segment, the evolving customer aspirations and changing demographics towards younger buyers have opened a large space for the luxury car brands to explore, claims Porsche.
Porsche claims that its used cars will come through 111 checks, Porsche Approved warranty and other facilities as well. These checks include exterior, cabin and engine performance along with other mechanical aspects as well. Also, they come with Porsche genuine parts, claims the auto manufacturer. The Porsche Approved cars are claimed to come with a 12-month warranty that will include repairs to all vehicle components. The automaker claims that while the term depends on the age of the vehicle, it mostly covers any Porsche that has not completed 200,000 km and is up to six years old. It also said the Porsche Approved program will be available across the car manufacturer’s entire product range in the country.
The interested buyer can visit the automaker’s website and choose their preferred used Porsche car. Also, Porsche claims that this service will be available across all its showrooms in the country. The automaker also hopes that it will see new consumers coming to buy Porsche cars under this new used car program, which would help it to grow the brand’s footprint in India.
The used car market in India is growing fast over the last few years. Besides the individual dealerships that occupy the largest share in the segment, several OEMs have now entered the space. Porsche’s entry into the segment comes as the latest addition of the OEMs entering this segment.
First Published Date: 08 Jun 2022, 12:29 PM IST