Primark shoppers are falling in love with a new set of maternity wear that costs less than £30.
The new garms, showcased on the retailer’s Instagram yesterday (Monday May 3), include a beige bra (£12), briefs (£6), and a robe (£12).
“Our Parenthood collection features over and under bump seam free briefs made from super soft fabric for maximum comfort We’ve also got bras with wrap-over detailing and nursing clips for all of your needs!” the caption reads.
The model can be seen holding a pretty cute baby who is looking and smiling at something off camera.
Behind the model, some plants can be seen, as can a bed. A bright beam of sunshine illuminates the right side of the photo.
Shoppers were obsessed with the image, commenting up a storm below the post.
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“Now that’s natural,” one shopper wrote of the model. “Love it.”
Another penned: “Beautiful photo. So natural.”
A third commented: “Oh my God I love this photo.”
One commenter, who seems to have tried the outfit for herself, wrote: These are sooo comfy.”
Another said: Lovely to see the natural range on a realistic sized woman/new mum.”
Perhaps the most bizarre comment read: “I’d wear these now and my kids are teenagers.”