Priyanka Chopra Jonas and Nick Jonas’ first fashion investment will excite fashion lovers

Priyanka Chopra Jonas and Nick Jonas’ first fashion investment will excite fashion lovers

The power couple, Priyanka Chopra Jonas and Nick Jonas have the fashion world all excited with their latest investment in a winter fashion brand. The couple who tied the knot in 2018, in a fairytale Indian wedding, have joined hands with ‘Perfect Moment’ a luxury ski and surf ware brand.

The brand is popular for creating statement pieces to ski, surf, swim and move in. It all started in the technicolour 80s in Chamonix, founded by sports filmmaker and professional skier Thierry Donard. His fearless designs – combining high performance materials with daring prints and colours – were worn by some of the world’s best athletes pushing the limits in the mountains and the ocean in search of the perfect moment.

The announcement about the couple’s investment was made on Priyanka Chopra’s official team handle on Instagram. The post read, “Priyanka Chopra and Nick Jonas as an entertainment power couple. But they’re also keen investors. Today, they’re announcing their first investment in a fashion company, the luxury ski brand, Perfect Moment. Besides backing the brand with an undisclosed amount, they will support it by starring in advertising campaigns, designing capsule collections, and highlighting Perfect Moment on Instagram, where they have more than 113 million followers combined. The investment reveals the couple’s growing ambitions as investors as well as their enormous influence to turn a niche brand into a household name.” Via @fastcompany.

The couple will aid the brand by supporting it by featuring in its advertising campaigns and designing capsule collections for the same.

Priyanka already owns a skincare brand, Anomaly and a Indian restaurant in New York that goes by the name, Sona. Nick owns a tequila brand ‘One Villa’.

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Author: Shirley